Critical investigation: Essay points:

Critical Investigation Question:

Why do music videos construct certain narratives around female artists?
&
To what extent is this being challenged by contemporary female artists?

1) Discuses of the different narratives constructed around female artists in music videos:
•WHY are they constructed this way: I need to consider the following points:
Appeal to audience/ Laura Maulvey 'Male Gaze'/patriarchal society/male dominated industry

2) Effects on audience: How and Why?
• Relevant theory’s that relate to the topic:
1. David Gauntlett- Gender identity, lifestyle
2. Gaye Tuchman- symbolic anhilation of women
3. Laura Mulvey- Visual pleasure and narrative cinema
4. Antoinio- Gramsci-Hegemony
5.Judith Butler- Gender as performance

3) How has this been challenged by contemporary female artists (Lady Gaga and Pink)?

4) What type of changes has been made and does it have any issues and debates surrounding the changes or artists.

5) Discuss the success of women (female artists) in today’s society.
• What has been achieved and consider whether it’s negative or positive.

6) Link the final point back to the main question.

_______________________________________

Short proposal to the linked practical production:

• A short advert (moving image)
• A magazine cover (photo shoot)

I am not sure what will my linked practical production to this question would be!. The only two possible ideas I have is a short advert promoting female artists in a much dominant position or a magazine cover (photo shoot) showing the new found ‘girl power’ surrounding female artists. However I am not sure if those ideas will be possible or suitable and this may change through the process of the critical investigation.