MEST4: Research & Production: January 2011

Plan:

Introduction- Firstly I need to talk about the different types of narrative that are constructed around female artists in music videos such as ‘call on me’ or ‘bed rock’ very briefly, for example discuss how female artists are sexually objectified & why, how they are stereotyped into different roles in society.

-Patriarchal society

-Laura Maulvey’s ‘Male Gaze’

- Gender division between men and women. (male dominated industry)
And then I need to talk about how they appeal to the audience, what is the purpose of those narratives.

Quote: Mulvey’s ‘Visual Pleasure and Narrative Cinema’: [#1]
Women are an object of visual pleasure for the men spectator. The erotic pleasure in ‘looking at another person as an object’. She argues, it is a woman who is coded as an erotic object for a male gaze

Quote: Youth cultures and popular music: (PP.162-167) chap 8:[#1]
According to Sarah Thornton’s ‘club cultures’ – sub cultural capitalism had a large increase amongst women: - sub cultural capital is ‘objectified’ or embodied’ in having the right look, the right record collection. ‘’ girls are not actually one of the boys’.

1st paragraph – I need to talk about the typical representations of female artists in the music industry and then introduce the genre of Pop.

- Talk about how men are seen as active and women as passive and compare the different between them and talk about social division between them.

Quote: The ‘image of women’ debate: [#1]

• The media (‘effect’) message which presented stereotypical image of women, it claimed, not only socialised children into ‘traditional sex roles’ but also taught them that they ‘should direct their hearts towards heart and home’ (PP.21-24)

Quote: Women as image: women’s genre: text and audiences [#1]

• If ‘man’ and ‘masculinity’ signify activity, then ‘women’ and ‘femininity’ can only signify its absence, passivity. (Cook and Johnston,1988,27-8)

Quote: Mulvey: [#1]
‘in a world ordered by sexual imbalance, pleasure in looking has been split between active/male and passive/female’ (PP.43-50)

2nd paragraph - then I need to talk about the effect on the audience and how and why they affect society: I also need to include theorises that related to my topic.

1. David Gauntlett- Gender identity, lifestyle
2. Gaye Tuchman- symbolic anhilation of women
3. Laura Mulvey- Visual pleasure and narrative cinema
4. Antoinio- Gramsci-Hegemony
5.Judith Butler- Gender as performance
3rd paragraph- I need to talk about my historical text : Madonna ‘express yourself’ and how she become a role model to other female artists.

Quote: A message for the media, young women talk- Jane Waghorn (editor) (P.49) [#1]

'The media are helping to perpetuate the divisions between men and women'

4th paragraph- How has this been challenged by contemporary female artists, then I need to introduce Lady Gaga & Pink as my contemporary artists and how they also challenged those stereotypes.

Quote: David Gauntlett- Media, Gender and Identity (1995) [#5]

‘Masculinity crisis- women show that they can do everything that men can, this provider role becomes diminished’

Quote: Hartley, J. (2002). Communication, cultural and media studies: the key concepts (3. edition.). London, Routledge. [#5]

'Stereotype has entered public life as a term that is used to describe how fixed qualities or traits may be attributed to groups in the way they are represented in various media'

5th paragraph- I need to talk about the types of changes that had been occurred by those artists and how it has changed audience’s views and also discuss if there has been any issues and debates surrounding the changes or artists.

Quote: Gaye Tuchman-symbolic annihilation [#6]

‘Madonna’s erotica album blurred gender confusions, fluidity of sexuality, and transgression of masculine and feminine stereotypes’

Quote: According to 'Fiske' Madonna is [?]

''an exemplary popular text because she is so full of contradictions-she contains the patriarchal meaning of feminine sexuality, and the resisting ones that her sexuality is 'hers' to use as she wishes in ways that do not require masculine approval...Far from being an adequate text in herself,she is a provoker of meaning whose cultural effects can be studied only in her multiple and often contradictory circulation''(1989a:124)

6th paragraph- then I will be able to discuss the success of women (female artists) in today’s society and how women are become more dominant and in control of their sexuality and their music.

- I need to talk about the types of achievement that has been made and consider whether it’s negative or positive.

Quote: Love songs and teen bop: (PP.174-181)

• Mavis Bayton commented that pop music is important in women’s live. She argues that ‘rock is serious’ music- ‘there are some sort of ‘natural’ sexuality which rock expresses’- this allows women to become more dominant as it ‘allows for direct physical and psychological expressions of sexuality.

Conclusion- give a summary of the main points made and link the final point back to the main question.

MEST4: Research & Production

Wednesday 19 January 2011

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